Assets for Artists is hosting a free digital marketing class for New England artists, which lends itself seamlessly to authors and other creatives as well.
ESSENTIALS OF DIGITAL MARKETING” WITH FRANCESCA OLSEN
FRIDAY, OCTOBER 9, 2026 | 12:30-2:30PM
Digital marketing can be incredibly effective—and cheap—when it comes to building and connecting with your audience as an artist. But what’s important to focus on in a world where our time and capacity is limited? In this workshop, Francesca will cover the basics of digital marketing for artists, including the importance of branding, audience building, effective social media, SEO optimization and website best practices. By the end of this workshop, participants will have the tools to build an online audience, evaluate what digital platforms are best for their work, use analytics to guide future decision making, and put together a marketing plan that covers multiple platforms. This workshop will be largely lecture-based with several opportunities with Q&A to address your specific questions.
Francesca Olsen is a multidisciplinary artist, writer and consultant with more than 15 years of experience in marketing and communications, from branding to digital strategy.
This is an intermediate-level, lecture-style workshop with several opportunities with Q&A to address your specific questions. Suitable for all artists who already have a basic understanding of social media.
Sign up here: https://www.assetsforartists.org/workshops
To get daily Maine book marketing tips, notices of writer events, and other free resources follow our Facebook page.
Logo courtesy Assets for Artists
