Expand your marketing reach through Knox, Waldo and Lincoln counties, and beyond

Discover how Penobscot Bay Pilot can maximize your online experience with free access to local news, events, and information, create timely and interactive stories, introduce new ways to contribute and share content on our site and across social networks, connect businesses with consumers, and reach readers who are on the go. Penobscot Bay Pilot's mission is to be the leading online destination for residents in Knox and Waldo counties. Maine visitors, summer residents and those passionate about our creative and vibrant area.

Advertise with us:

Billboard, Marquee1 Right , and Maquee2 Right are 1/4-share placement across all pages - Home, News, talk, Work, Calendar, Sports, Culture & Life - on both desktop and mobile.  We're currently receiving between 39,000 to 45,000 impressions per week.

Billboard $150 per week, Just below Masthead
970 x 250 pixels - desktop, Static, maximum file size 1MB, Minimum 200 kb, .png/.jpg/.gif
300 x 100 pixels - mobile, Static, maximum file size 40KB, .png/.jpg/.gif
For an additional $150 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Billboard desktop will appear smaller on this rate card if viewed on a phone or iPad.
Marquee 1 RIGHT $100 per week, positioned in the right column above "Support the Pilot" section on desktop; positioned as the top 300 x 250 ad appearing after the obituaries on mobile.
Specs: 300 x 250 pixels - desktop & mobile, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif
 
For an additional $100 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Marquee 2 RIGHT $100 per week, positioned in the right column below "Support the Pilot" section on desktop; positioned 300 x 250 ad appearing above"Spotlight" on mobile.
Specs:  Specs: 300 x 250 pixels - desktop & mobile, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif 
For an additional $75 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Mobile Impact & In-Story Exposure Ad $125 per week, Set up differently from our standard display ads to prioritize high mobile visibility and strategic in-content exposure.
Mobile: A 300 x 250 ad displayed as a 1/4 share above "Main Street Buzz" section on all pages of the mobile site.
In-story Exposure: Also included as a 1/4 share in all our stories on both mobile and desktop
Desktop Home Page:  Appears in the left column, just below the "Police, Fire & Courts" section at 1/4 share
Specs: 300 x 250 pixels - desktop & mobile, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif 
For an additional $100 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Morning Catch Sponsor

$50 per week, positioned in our Morning Catch Newsletter every morning at 8 a.m. and our This Weekend, and Beyond newsletter every Thursdays at 3 p.m.

Specs: 300 x 250 pixels, Static, maximum file size, 40K, .png/.jpg/.gif 

For an additional $50 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

Photo Gallery Sponsor $50 per week, positioned in Photo Galleries across our desktop and mobile sites.

Specs: 300 x 250 pixels, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif
For an additional $50 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

News Sponsor $25 per week, ad appears within ALL news stories on desktop and mobile.

Specs - 300 x 100 pixels - mobile, Static, maximum file size 40KB, .png/.jpg/.gif 

For an additional $25 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

"NEW" Culture Sponsor $25 per week, ad appears within ALL Culture stories on desktop and mobile.

Specs - 300 x 100 pixels - mobile, Static, maximum file size 40KB, .png/.jpg/.gif 

For an additional $25 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

We encourage the submission of high-quality ads.  This enables our advertiser to achieve a favorable return on investment, boost click-through, and positively enchance their brand image.

Please contact Janis at janisbunting@penbaypilot.com or call 207 706-6656 to check availability prior to creating your ads. 

Janis Bunting
207-706-6656
JanisBunting@PenBayPilot.com