Expand your marketing reach through Knox, Waldo and Lincoln counties, and beyond

Discover how Penobscot Bay Pilot can maximize your online experience with free access to local news, events, and information, create timely and interactive stories, introduce new ways to contribute and share content on our site and across social networks, connect businesses with consumers, and reach readers who are on the go. Penobscot Bay Pilot's mission is to be the leading online destination for residents in Knox and Waldo counties. Maine visitors, summer residents and those passionate about our creative and vibrant area, whether they are in Newfoundland or Indonesia.

Truth in Advertising

Here at Penobscot Bay Pilot, we pride ourselves in providing timely answers and information, as well as establishing an online community network through which businesses can actively engage with and reach a broad market of consumers and buyers.

In our sales efforts, we strive to be completely transparent with our business partners, our "Affiliates," about the business of advertising online, and with the community that turns to us as a resource. We believe that our product, and the service and technology that we provide, offer a unique and innovative platform that supports our community and its businesses and will only continue to grow as more and more people learn of our presence.

The Truth About Traffic

One of the key factors in making online advertising decisions today, is understanding true traffic numbers. For our advertisers, we want you to know that our traffic numbers reflect actual human readers. We filter out traffic that stems from online automated "robots," "spiders" and "web crawlers," which are used to scrape content for search engines and other automated content aggregating efforts for use on Flipboard, Skygrid and others. Our research shows that our numbers are in line with Google Analytics, which also filters out robot traffic. Please note, these robots still crawl our site and gather content to share across the Internet, providing search engine marketing benefits. We simply do not feel that it is a legitimate representation of our traffic to include those views in our statistics. The Penobscot Bay Pilot strives to provide truth in its advertising, and we diligently work to ensure information we share with you reflects the true readership in the community.

Main Street Affiliate Program

The Main Street Affiliate program offers local businesses and organizations the opportunity to communicate their brand, specials, promotions, events and business information on to our website. This advertising program is designed to give businesses maximum visibility at an affordable price through online and social media marketing venues.


• UNLIMITED posting on Main Street and Calendar of Events
  Posts appear in the River of News
• Social Media Integration

Posts display on YOUR Facebook, twitter and social media accounts
Readers can share YOUR posts onto THEIR Facebook, twitter and other social media accounts
Posts are shared to the Pilot's Main Street Facebook and sent daily in the Morning Catch headline email

• Post UNLIMITED online classifieds!  No additional fee for picture.
• Premium Marquee (300 px by 250 px) rotates throughout PenBayPilot.com
• Micro-website, searchable in the PenBayPilot.com business directory with the option of a brand URL
• Micro-website and posts are search engine friendly (SEO)
• Google map displays your business location

Knox & Waldo counties (Penobscot Bay Pilot)

Business (for profit) $20/week, Organization (nonprofit) $10/week, Church/Public Institution $5/week

Knox, Waldo & Lincoln counties (Penobscot Bay Pilot, Boothbay Register and Wiscasset Newspaper)
Business (for profit) $30/week, Organization (nonprofit) $15/week, Church/Public Institution $10/week

Web/Mobile AdsSkyscraper ad

Marquee size: 300 pixels x 250 pixels, static, maximum file size 40KB .jpg/.gif

Position:, Web & Mobile
Top right column on website & Top ad on mobile site $100/week
Lower right column $50/week
(Prices are based on 1/4-share per week)

Leaderboard size: 728 pixels by 90 pixels, static, maximum file size 40KB .jpg/.gif., Mobile size 320 pixels by 50 pixels, static, maximum file size 40KB .jpg/.gif

Center column, Home page, above feature rotator $150/week

Bottom left column $50/week
(Prices are based on 1/4-share per week)

Additional Advertising Opportunities

Inquire for details.

• Anchor Ad - Ad displays in all editorial content to a specific category of your choice; News, Sports, Pets, Arts & Entertainment, $25/week

. Morning Catch (daily news e-blast) ad, 300 pixels by 250 pixels, static, maximum file size 40KB .jpg/.gif, up to 6 positions, $50/week

• Posting Service/Social Media/Websites

• Post UNLIMITED online Classifieds $20/week

• Premium Business Listing - Includes advertiser name, address, phone number, email address, business hours, business category, website link and Google map to their location $5/week

• Brand URL


Janis Bunting


Lynda Clancy