Expand your marketing reach through Knox, Waldo and Lincoln counties, and beyond

At Penobscot Bay Pilot, our mission is to be a free, open and accessible community hub for the greater Penobscot Bay region. By keeping our content outside a paywall, we ensure that everyone can stay informed and engaged.  Everyone can stay connected - seasonal residents, those who grew up here and moved away, visitors, people considering a move, and, of course, those who call this vibrant community home. This broad accessibility not only strengthens the community and civic participation it supports local voices and keeps our readers engaged and informed.

This broad access not only strengthens the community but also gives your advertising greater visibility and impact across a diverse and loyal readership.

Our Readers' Reach

Penobscot Bay Pilot attracts a loyal, predominantly U.S. based audience with nearly 98% of readers located in the United States. Most live in Knox, Waldo, and Lincoln counties, along with major cities such as New York, Boston, and Portland, Maine. With our sister publications — Boothbay Register and Wiscasset Paper — our reach significantly broadens.
The Pilot's coverage area extends from Winterport to Waldoboro, including Camden, Rockport, Belfast, Rockland, and surrounding neighboring towns — even across Penobscot Bay. We strive to keep our readers informed of statewide and national issues that affect the Midcoast.
We monitor our analytics closely and consistently draw regular readers from across Maine and beyond, including Massachusetts, New York, Florida, North Carolina, Texas, California, even overseas, especially with those who want to remain connected to the Midcoast. Penobscot Bay Pilot is local but reflects a diverse and adventurous readership.

Online display ads: Your ad receives a 1/4 share across all pages  (Home, News, Talk, Work, Calendar, Sports, Culture & Life) on both desktop and mobile -currently reaching 39,000 to 45,000 impressions (views) per week! Add more when advertising across all three sites (Penobscot Bay Pilot, Boothbay Register and Wiscasset Newspaper). 

This ensures strong, consistent visibility. It's local. It's high impact. It's real value - at just: $150, and $100 per week.

Advertise with us:

Billboard, Marquee1 Right , and Maquee2 Right are 1/4-share placement across all pages - Home, News, talk, Work, Calendar, Sports, Culture & Life - on both desktop and mobile.  

Billboard $150 per week, Just below Masthead on desktop, above the Masthead on mobile
970 x 250 pixels - desktop, Static, maximum file size 1MB, Minimum 200 kb, .png/.jpg/.gif
300 pixels x 600 pixels - mobile, static, maximum file size 40KB, .png/.jpg/.gif - NEW ad size and position.  
For an additional $150 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Billboard desktop will appear smaller on this rate card if viewed on a phone or iPad.
Marquee 1 RIGHT $100 per week, positioned in the right column above "Support the Pilot" section on desktop; positioned as the top 300 x 250 ad appearing above "Spotlight" on mobile.
Specs: 300 x 250 pixels - desktop & mobile, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif
 
For an additional $100 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Marquee 2 RIGHT $100 per week, positioned in the right column below "Support the Pilot" section on desktop; positioned 300 x 250 ad appearing above"Spotlight" on mobile.
Specs:  Specs: 300 x 250 pixels - desktop & mobile, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif 
For an additional $75 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Mobile Impact & In-Story Exposure Ad $125 per week, Set up differently from our standard display ads to prioritize high mobile visibility and strategic in-content exposure.
Mobile: A 300 x 250 ad displayed as a 1/4 share above "Main Street Buzz" section on all pages of the mobile site.
In-story Exposure: Also included as a 1/4 share in all our stories on both mobile and desktop
Desktop Home Page:  Appears in the left column, just below the "Police, Fire & Courts" section at 1/4 share
Specs: 300 x 250 pixels - desktop & mobile, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif 
For an additional $100 per week, extend to Boothbay Register and Wiscasset Newspaper sites.
Morning Catch Sponsor

$50 per week, positioned in our Morning Catch Newsletter every morning at 8 a.m. and our This Weekend, and Beyond newsletter every Thursdays at 3 p.m.

Specs: 300 x 250 pixels, Static, maximum file size, 40K, .png/.jpg/.gif 

For an additional $50 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

Photo Gallery Sponsor $50 per week, positioned in Photo Galleries across our desktop and mobile sites.

Specs: 300 x 250 pixels, Static, maximum file size, 1MB, Minimum 200 kb, .png/.jpg/.gif
For an additional $50 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

News Sponsor $25 per week, ad appears within ALL news stories on desktop and mobile.

Specs - 300 x 100 pixels - mobile, Static, maximum file size 40KB, .png/.jpg/.gif 

For an additional $25 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

"NEW" Culture Sponsor $25 per week, ad appears within ALL Culture stories on desktop and mobile.

Specs - 300 x 100 pixels - mobile, Static, maximum file size 40KB, .png/.jpg/.gif 

For an additional $25 per week, extend to Boothbay Register and Wiscasset Newspaper sites.

We encourage the submission of high-quality ads.  This enables our advertiser to achieve a favorable return on investment, boost click-through, and positively enchance their brand image.

Please contact Janis at janisbunting@penbaypilot.com or call 207 706-6656 to check availability prior to creating your ads. 

Janis Bunting
207-706-6656
JanisBunting@PenBayPilot.com

 

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