Remember during the pandemic, everyone was taking up reading again?

You can thank BookTok for that.

BookTok, a subset of the video platform TikTok  played a significant role in boosting book sales during the pandemic, driving a surge in print book sales, particularly in 2020-2021. The TikTok community helped drive a 25% increase in adult fiction sales in 2021, and by 2022, the hashtag had over 200 billion views, influencing trends and reviving older titles.

BookTok is a massive, influential subcommunity on TikTok dedicated to literature, where users share book recommendations, reviews, and creative content.

This is your inspiration to start an author channel on TikTok, then hashtag #booktok and your genre on your older titles. There is an art to posting on TikTok as an author, so get in there, search for content creators who have books similar to yours and watch how they do it.

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