Why you have to be your own publicist

Fri, 01/02/2026 - 9:12am
Photo by DIY Book Marketing for Maine Authors Photo by DIY Book Marketing for Maine Authors

In today’s crowded, fast-moving book market, no author can afford to be invisible. The book marketplace has become oversaturated, according to the latest Bowker data (Publishers Weekly, February 20, 2023).

Publishers have limited marketing budgets and must spread attention across many titles, while readers increasingly find books through social media, newsletters, podcasts, and personal recommendations.

An author who actively shares his or her story, engages with readers, and builds a recognizable presence creates momentum. It's not about about selling nonstop; it’s about showing up, building trust, and making it easy for the right readers to find—and care about—your work.

Here are two $10 low-cost DIY tools to get the word out to Midcoast media about your book or a book event.

Do's and Don'ts when Pitching Maine Newspapers & Sample Email

Maine Media Directory-Midcoast

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If you want to get real value on a bundle, this is everything a Maine author needs to pitch newspapers, magazines, and local media in Midcoast Maine — in one powerful toolkit ($30).

Pitching Midcoast Maine Media: Author Essentials Bundle

Photo by DIY Book Marketing for Maine Authors Photo by DIY Book Marketing for Maine Authors
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