In today’s crowded, fast-moving book market, no author can afford to be invisible. The book marketplace has become oversaturated, according to the latest Bowker data (Publishers Weekly, February 20, 2023).

Approximately four million new book titles are published annually, largely driven by a massive increase in self-published works. 

Publishers have limited marketing budgets and must spread attention across many titles, while readers increasingly find books through social media, newsletters, podcasts, and personal recommendations.

Don't forget in-person events! Many authors do very well at independent author signings and bookstores.

An author who actively shares his or her story, engages with readers, and builds a recognizable presence creates momentum. It's not about about selling nonstop; it’s consistency, making it easy for the right readers to find your work.

Here are two low-cost DIY tools to get started announcing your book or setting up a book event.

Do's and Don'ts of Pitching Maine Newspapers & Sample Email $10

Complete List of Maine Independent Bookstores $20

To join our FREE Zoom webinar on Feb 24 at 1 p.m. on Do's and Don'ts of pitching Maine media register HERE.