Expand your marketing reach through Knox, Waldo and Lincoln counties, and beyond

Discover how Penobscot Bay Pilot can maximize your online experience with free access to local news, events, and information, create timely and interactive stories, introduce new ways to contribute and share content on our site and across social networks, connect businesses with consumers, and reach readers who are on the go. Penobscot Bay Pilot's mission is to be the leading online destination for residents in Knox and Waldo counties. Maine visitors, summer residents and those passionate about our creative BizExpoBanner_JRyanand vibrant area, whether they are in Newfoundland or Indonesia.

Truth in Advertising

Here at Penobscot Bay Pilot, we pride ourselves in providing timely answers and information, as well as establishing an online community network through which businesses can actively engage with and reach a broad market of consumers and buyers.

In our sales efforts, we strive to be completely transparent with our business partners, our "Affiliates," about the business of advertising online, and with the community that turns to us as a resource. We believe that our product, and the service and technology that we provide, offer a unique and innovative platform that supports our community and its businesses and will only continue to grow as more and more people learn of our presence.

The Truth About Traffic

One of the key factors in making online advertising decisions today, is understanding true traffic numbers. For our advertisers, we want you to know that our traffic numbers reflect actual human readers. We filter out traffic that stems from online automated "robots," "spiders" and "web crawlers," which are used to scrape content for search engines and other automated content scraping and aggregating efforts for use on Flipboard, Skygrid and others. Our research shows that our numbers are in line with Google Analytics, which also filters out robot traffic. Please note, these robots still crawl our site and gather content to share across the Internet, providing search engine marketing benefits. We simply do not feel that it is a legitimate representation of our traffic to include those views in our statistics. The Penobscot Bay Pilot strives to provide truth in its advertising, and we diligently work to ensure information we share with you reflects the true readership in the community.

 

Affiliate Advertising Program

The Pilot Affiliate program offers local businesses and organizations the opportunity to communicate their brand, specials, promotions, events and business information on to our website. This advertising program is designed to give businesses maximum visibility at an affordable price through online and social media marketing venues.

Benefits

• UNLIMITED posting and Calendar of Events
. NEW: Posts appear in the River of News
• Social Media Integration

Posts display on YOUR facebook, twitter and social media accounts
Readers can share YOUR posts onto THEIR Facebook, twitter and other social media accounts
Posts are shared to the Pilot's Main Street Facebook and Pinterest pages and sent daily in the Morning Catch headline email

• Premium Marquee ad ( 300 x 250 ) rotates throughout PenBayPilot.com
• Micro-website, searchable in the PenBayPilot.com business directory with the option of a brand URL
• Micro-website and posts are search engine friendly (SEO)
• Google map displays your business location
• Counter report displays reads on posts

Knox & Waldo counties (Penobscot Bay Pilot)
Business (for profit) $15/week, Organization (nonprofit) $9.95/week, Church $5/week

Knox, Waldo & Lincoln counties (Penobscot Bay Pilot, Boothbay Register and Wiscasset Newspaper)
Business (for profit) $25/week, Organization (nonprofit) $14.95/week, Church $7/week

 

Web AdsSkyscraper ad

Marquee size: 300 pixels x 250 pixels, static, maximum file size 40KB .jpg/.gif

Position: Home page
Top right column $70/week
Bottom right column $50/week
(Prices are based on 1/4-share per week)

Position: Inside pages
Top right column $70/week
Bottom right column $50/week
(Prices are based on 1/4-share per week)

Lead Banner size: 468 pixels by 60 pixels, static, maximum file size 40KB .jpg/.gif

Position: Home page
Center column, abov feature rotator $150/week
(Prices are based on 1/4-share per week)

Skyscraper size: 160 pixels by 600 pixels, static, maximum file size 40KB .jpg/.gif

Position: Home page
Left column $50/week
(Prices are based on 1/4-share per week)

Position: Home page

Bottom left column $50/week
(Prices are based on 1/4-share per week)

Mobile Ads

Ad size: 300 pixels x 250 pixels, static, maximum file size 40KB .jpg/.gif

Position: Home page

Top $70/week
Bottom $50/week
(Prices are based on 1/4-share per week)

Position: Inside pages

Top $70/week
Bottom $50/week
(Prices are based on 1/4-share per week)

Web and Mobile Ad Combo

Position: Home page

Top $105/week
Bottom $75/week
(Prices are based on 1/4-share per week)

Position: Inside pages

Top $105/week
Bottom $75/week
(Prices are based on 1/4-share per week)

Advertorial

A Featured Q&A story with pictures on PenBayPilot.com. Advertorials are also shared to our Facebook and Twitter audiences.

Business (for profit): $75/week
Organization (nonprofit): $50/week

Premium Business Listing
Includes advertiser name, address, phone number, email address, business hours, business category, website link and a Google map to their location.

$5/week

Additional Advertising Opportunities
Inquire for details.

• Contests
• Posting Service
• Giveaways
• Product/Service Promotions
• Brand URL
• Video Ads

Contact:

Terri Mahoney
207-706-6658
TerriMahoney@PenBayPilot.com

Janis Bunting
207-706-6656
JanisBunting@PenBayPilot.com