ROCKPORT – Maine Sport Outfitters is participating in Turtle Fur’s Project Warmth initiative.

In 2008, Turtle Fur, a leading headwear and accessories brand from Vermont, created Project Warmth to help provide those in need with hats and other cold weather accessories. Since its inception, over 50,000 pieces of Turtle Fur product have been distributed across the country.

Turtle Fur is teaming up with local retailers to “give 2x the good” through their “Tag. Share. Give.” program. If you share a photo wearing your Turtle Fur product on social media, tag @turtlefur and use #projectwarmth, one hat or cold weather accessory will go to someone in need. If you include the retailer (@mainesportoutfitters) where the Turtle Fur product was purchased, two hats or cold weather accessories will be donated.

To learn more about Project Warmth, visit https://www.turtlefur.com/pages/project-warmth.

Maine Sport Outfitters said the Knox County Homeless Coalition will be one of the newest Project Warmth recipients and will soon be receiving a box of hats and cold weather accessories. The Knox County Homeless coalition is the only homeless services organization serving Knox, Waldo and part of Lincoln counties.

To learn more about the Knox County Homeless Coalition, including their upcoming One Night Without a Home fundraiser challenge, visit https://homehelphope.org/.