People seem to think the Facebook and Instagram stories feature is an afterthought...or not all that useful.

In fact, Facebook Stories generally see higher engagement and reach than traditional feed posts because they are high-visibility (at the top of the screen) whereas traditional posts have to compete with the algorithim. They also have a high interaction rate.

This is where your book promotion comes in.

In Instagram for example, upload an image or video of the cover of your book with a bit of intriguing text. (Instructions if you need it below). Tap on the Stickers feature (the second icon from the top right).

Clink on the Link icon and add the URL where to buy your book.

Continue to use your Stories in your book promotion each week and use our free social media prompt resource for more inspiration.

How to Create a Story on Instagram (Mobile App)

1. Open the Camera: Open Instagram and swipe right from the feed, or tap the + icon and select "Story".
2. Create Content: Take a photo/video or select from your camera roll.
3. Customize: Tap the icons at the top to add stickers (location, music, polls, "Add Yours"), GIFs, or filters.
4. Share: Tap "Your Story" in the bottom left, or "Close Friends" to share with a limited group. 

How to Automatically Share Instagram Stories to FacebookTo save time by posting once to both platforms:

1. Go to your Instagram profile and tap the menu icon (three lines) in the top right.
2. Go to Settings and privacy > Accounts Center > Sharing across profiles.
3. Select your Instagram account and turn on the toggle for Your Instagram story under "Automatically share".