‘Must be Nice’ owner hauls, cooks, shucks lobster, and runs her own business

Sadie Samuels’ new lobster shack opens in Belfast

Mon, 08/12/2019 - 9:30am

BELFAST—She works hard for the money, that’s for sure. Captain Sadie Samuels catches lobster all week on her own boat, FV Must Be Nice

The afternoon I’d stopped by her new lobster shack, located right on the Harbor Walk in Belfast, she’d already been up at 4 a.m. to go haul.

“The bait guys were late this morning, like 5 a.m., so I got a late start,” she admitted. Yet, by 10 a.m., when most of America is only an hour into their work day, Sadie got off the boat, and headed for her lobster shack, Must Be Nice Lobster Co., to begin churning out lobster and crab rolls all day to hungry customers.

And even when her day was done, at 6 p.m., she said she was still going to cook and shuck the lobsters that she’d caught today for tomorrow’s lunch menu.

Sadie is 27 and has been lobstering since she was a child. 

“I got my student license when I was seven, and then my commercial license when I was 14, which is when I got my first boat,” she said. “I was fishing off my dad’s boat, and he allowed me to fish some of his gear, like 20 traps. I wanted more but my dad was like ‘you can’t take all of my gear; you need your own boat.’ So I got a tiny little outboard with an electric hauler.”

Even though she has lobster fished all of her life, Sadie’s father insisted she go to college, but even while she was attending college in California, earning her degree in printmaking, the sea still called every summer.

After graduation, she came back to Maine and began lobster fishing full-time.

As for the boat’s name, it’s a cheeky reference to how the lobstering life is perceived by those who don’t work in the industry.

“My sister and I came up with it,” she said. “We were like, ‘what will people say when they come down to the boat?’”

“We don’t know for sure what the future of lobster fishing is going to look like, so, I’ve been expanding a bit,” she said, of the lobster shack. “For the last three years I was selling my lobster rolls at the United Belfast Farmer’s Market, and recently found this mobile truck, so this was the next step. I kind of jumped on the opportunity. For this year, yeah, it’s a lot. But, that’s what’s winters are for.”

PenBay Pilot readers may remember Sadie from a recent story on Susan Tobey White’s series painting “Lobstering Women of Maine.” (See related story).

Sadie said it has been interesting to see customer reactions when they realize she is both the captain that supplies the lobsters as well as the lobster shack owner.

“Some people look at me in disbelief, and say to me, ‘you don’t look like you could do that [haul lobsters for a living].’ But, I want little girls to see me and say to themselves, ‘I can be a fisherman like her!’”

The best part about Sadie’s shack apart from her infectious smile, is how affordable she makes her product.

She offers $16 lobster rolls and $12 crab rolls, all freshly picked. And here’s something you never see: she also offers mini rolls for half that price. A crab roll mini costs the same as a McDonald’s quarter pounder with cheese.

“I just figure a lot of the time young kids can’t afford the full roll, so that makes it affordable for them, or for people who just want to try the taste of it,” she said.

Must Be Nice is open from Wednesday through Saturday 11 a.m. to 6 p.m. near Heritage Park on the Harbor Walk until October.

Stay in touch with their Facebook page.


Kay Stephens can be reached at news@penbaypilot.com