CAMDEN — Last week, Camden National Bank launched their newest innovation in consumer banking services: Pay Up. A person-to-person payment system, Pay Up makes squaring up with friends and family as fast as a debit card payment. The service is free, safe and easy to use through Camden National Bank's online and mobile banking platforms. Funds can be sent to almost anyone with a U.S. bank account, and the payment is available for the recipient to accept using their own debit card or account information within minutes.

"As we constantly evolve our products and services to meet customers' everyday banking needs, speed and convenience have become even more important," said Renee Smyth, EVP, Chief Experience & Marketing Officer of Camden National Bank. "Through our consumer surveys and focus groups, we received feedback that our customers wanted a simple, quick way to pay others, so we partnered with a FinTech company to develop Pay Up. User-experience and security were top of mind."

Pay Up complements other digital services offered by Camden National Bank, including mobile deposit, Touch ID, and real-time fraud alerts. Through the Camden National Bank's CamdenCircle customer experience program, customer and employee voices contribute to a culture of continuous innovation. In the last year, Camden National Bank has also introduced a larger suite of successful digital products including MortgageTouch for prospective homebuyers and TreasuryLink for business clients.

Smyth added, "With new and exciting platforms, such as Pay Up, MortgageTouch and TreasuryLink, we're striving to provide a first-class banking journey for customers, whether you're depositing a check through your mobile app, paying a friend after a dinner out, applying for a mortgage from the comfort of your couch, or visiting us in person at one of our 60 banking centers. All complemented by local experts that are ready to guide our customers every step of the way."