In a popular online writing group, here are tips from two authors with two approaches to selling books without a social media presence. 

TIp #1

"The short answer is that books sell through discoverability, and social media is just one channel for that. Amazon ads, a strong cover that signals genre correctly, a blurb that hooks in the first two lines, and solid category placement do the heavy lifting. Plenty of authors sell well with zero social media footprint because they nailed the packaging and the Amazon metadata."

Tip #2

"You gotta market your product to sell your product but social media is only one of the ways to do that.

If you don't like social media, you can investigate any of the myriad other ways to market and sell products. Facebook/TikTok ads, email marketing, influencers/UGC, live events, local book stores, and Amazon SEO/PPC are all examples of channels to sell books that don't involve a social media following."

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