Hashtags-if you already know about them, Maine writers, go ahead and snag your free resource here.

If you've heard of them, but haven't really used them in your book's social media posts on Instagram or TikTok, you should start now.

Let's say you've taken a photo of a sailboat out in Camden's harbor by Laite Beach and captioned it "Right at this spot is where "[my character] learns his fate."

You've now got a hook and a visual. Using specific hashtags such as #camden #laitebeach #mainenovel will help new followers find your content by categorizing it for searches and topic feeds, improving visibility beyond your immediate followers.

Targeted keywords, i.e. hashtags, help you find your niche. Let's say a reader in Ohio who loves Camden, Maine and visits every summer with her family, has fond memories of Laite Beach. She now sees your post in her discovery feed on Instagram and her "For You Page" feed on TikTok.

She types in your comment. "Intrigued. Tell me more."

This actually just happened three times to me yesterday in TikTok. It's a great tool to get a platform's algorithm to funnel your content to the people most interested in it.

OK, so there you have it. Go snag your free resource here and let me know on my brand new Facebook page  if it worked for you.