CAMDEN — Even Camden girls get the blues... denim blues that is. Barefoot in Denim, a new clothing and accessories boutique for women opened at 24 Bay View Street, in the former Theo B. Camisole space. Owner Jennel Johnson Pendleton, sporting a light blue denim shirt, has put her own stamp on the sunny shop.

“I do like the color blue,” she said.

Johnson Pendleton and her husband permanently moved to Camden five years ago. With a retail merchandising degree and her kids in school, she decided it was time to do something for herself.

She opened the shop on March 8 with little fanfare.

“My daughters put it out on social media, but we’ll likely have a grand opening in April with champagne and cupcakes,” she said.

A balance of comfort and style is the store’s aim.

“We’re trying to provide beautiful clothing at an affordable price, so we have four brands of jeans, all ranging from $68 to under $90,” she said. “We have dresses and tops, a lot of vegan leather as well as jewelry, purses and gifts.”

Johnson Pendleton said she opened the kind of boutique, she herself would like to shop in, rather than have to buy merchandise online. The shop’s clothing style and aesthetic is comparable to an American Eagle aesthetic.

“Soon, we’ll be adding more spring dresses for Easter and Spring Break,” she said. “After that, summer shorts and tops will be rolling in.”

For more information visit www.barefootindenim.com

Kay Stephens can be reached at news@penbaypilot.com