At Penobscot Bay Pilot, our mission is to be a free, open and accessible community hub for the greater Penobscot Bay region. By keeping our content outside a paywall, we ensure that everyone can stay informed and engaged. Everyone can stay connected - seasonal residents, those who grew up here and moved away, visitors, people considering a move, and, of course, those who call this vibrant community home. This broad accessibility not only strengthens the community and civic participation it supports local voices and keeps our readers engaged and informed.
Nearly 98% of viewers are based in the United States, with most coming from towns in Knox, Waldo and Lincoln counties, followed by major cities like New York, Boston, and Portland, Maine. Viewers also come from over 100 other countries, including Canada, the UK, and the Caribbean
This broad access not only strengthens the community but also gives your advertising greater visibility and impact across a diverse and loyal readership.
Online display ads: Your ad receives a 1/4 share across all pages (Home, News, Talk, Work, Calendar, Sports, Culture & Life) on both desktop and mobile -currently reaching 39,000 to 45,000 impressions (views) per week! Add more when advertising across all three sites (Penobscot Bay Pilot, Boothbay Register and Wiscasset Newspaper).
This ensures strong, consistent visibility without the limitations of CPM-based models. It's local. It's high impact. It's real value - at just: $150, $100 and $75 per week.
PenBayPilot Affiliates are Pilot advertisers who want to post news and photos about goods and services, on their own schedule – whenever and as many times as they'd like. Additionally, Affiliates automatically and exponentially expand their exposure by virtue of search engines that recognize PenBayPilot.com as an established internet resource. Click below to explore a full bundle of benefits.
Here's what we're hearing from participants:
"Thank you - my clients have found me since I moved my business location"
"Thank you - people are walking in saying they saw it on the Pilot. "
"Thank you - the affiliate listing helped raise money for our cause"
"Thank you - people are driving from Wiscasset to attend our events, not just joining by Zoom"
Real results. Easy and affordable.
The Wave is our biannual, full-color, free magazine offering a seasonal take on Midcoast life. Featuring all-original content written by the PenBay Pilot team. Ninety percent of copies are direct-mailed to homes throughout the Midcoast, with additional distribution at grocery stores and local gathering spots in Camden, Rockport, Lincolnville, Belfast, Rockland, Thomaston, Union and Waldoboro.
The Wave has limited space and we'd like to thank our loyal advertisers who have been with us since its launch 12 years ago. Each issue features a calendar of events, along with stories and snapshots of Midcoast life. If you'd like to be part of the Fall/Winter edition, now's the time to reserve your space - reach out today.
spring/summer 2025 WAVE:
https://www.penbaypilot.com/eedition/334833/html5#page=1
Janis Bunting, Sales Director 207-706-6656, janisbunting@penbaypilot.com
