Marketing Coordinator - Events and Digital

A marketing coordinator at Lyman-Morse Boatbuilding is responsible for assisting the marketing manager in developing and implementing the Lyman-Morse marketing strategy. He/she must have a “can do” attitude to go above and beyond to ensure the Lyman-Morse brand continues to thrive. Key Responsibilities: Assists in developing the company’s marketing strategy and budget; Monitor the effectiveness of marketing efforts; Research and evaluate media outlets; Develop sales materials for our Brokerage division; Aid in planning and executing company events such as regattas, trade, and consumer shows; Develop promotional materials in accordance with the brand strategy; Write press releases and other marketing documents; Administrative support for the marketing department; Manage company website; Launch and maintain social media promotions; Conduct SEO research and modify online presence accordingly; Coordinate the creation of company newsletters and publications; Required Experience Excellent written communication skills; Proven history of personal organization and multitasking; Website development and management; Social media marketing; Recommended Educational Experience Marketing or communications certificate or degree