BELFAST — After eight years in their current space between Sweet Frog and Olympia Sports in Reny’s Plaza, Loyal Biscuit Co, simply ran out of room, according to Loyal Biscuit, in a news release.
When Sweet Frog closed in June, Joel and Heidi Neal, owners of Loyal Biscuit Co, jumped at the opportunity to move one door down and to double the size of their Belfast location.
The new location, right next door, has been renovated and brightly painted with fun colors, including the trademark Loyal Biscuit green. The new space includes fun quotes and a doggie “selfie-station” with artwork completed by two of Loyal Biscuits team, Chelsie Herrin and Vanessa Bemis. The photos that grace the walls are of the Neal’s dog, Fenway, who is the inspiration for the business and brand logo.
The new space has the “ever popular” self-serve dog wash as well, according to Biscuit.
"The City of Belfast was our first endeavor into expanding Loyal Biscuit.” said Heidi Neal. “The community has been warm and welcoming since day one, and we are so proud of our new space. It's bright and vibrant, and will allow us to carry more product than what we could in our former space. We still have a great team in place, led by store manager, Robin Ramsey who has been with us for seven years. Barbara, Maya, Tracy, Vanessa, and Robin have all received wonderful comments from our customers when they walk through the doors and admire our new space."
Heidi and her husband, Joel, purchased Loyal Biscuit in 2010 as a one-location store and they have grown it into a thriving six-location independent pet supply store, with plans to open more stores in the future, according to the release.
The Loyal Biscuit Co is a pet store with six locations, Rockland, Camden, Belfast, Brewer, Hallowell and Waterville. You can find the LBC online at loyalbiscuit.com.