BELFAST—Restaurants and businesses in Belfast are going toe to toe and pun to pun with an emerging sign war.

As we reported on a story in May, central Maine businesses got a chuckle from launching into a sign war, where the name of the game is to be cheeky, use puns, and lob a good-natured diss.

We’re not sure why the best insults come from puns on the male anatomy, but that’s where we are. Front Street Pub started it with a PG-rated insult on their menu board. Delvino’s Grill & Pasta House took the slam and sent it back over the net with an equally PG-rated comeback on their menu board and Paws and Claws Pet Spa and Grooming got in on the action with a computer-generated sign.

Everyone was waiting for Rollie’s Bar & Grill to say something. They didn’t disappoint and told everyone Front Street Pub was giving away free beer. 

Midcoast citizens are loving it according to the numerous comments on various businesses’ social media pages.

Let’s see who else jumps in. Follow the trend with the tagline #belfastmainesignwar on Facebook and Twitter.

Kay Stephens can be reached at news@penbaypilot.com