FIORE Announces Ultra Premium EVOO Certification

Posted:  Wednesday, June 19, 2013 - 6:30am
- Private group -

FIORE Leads Again with UP EVOO


FIORE Artisan Olive Oils & Vinegars, with locations in Bar Harbor, Rockland, Bangor, Northeast Harbor, North Haven and Vinalhaven announces the launch of the Ultra Premium Extra Virgin Olive Oil standard. Recently developed by innovative farmers, importers and retailers representing Northern and Southern Hemisphere collaboration the UP Certification will identify and certify that Extra Virgin Olive Oils are held to a higher standard to ensure the delivery of the nutritional value and superior health benefitting properties inherent in fresh olive oil.

The Ultra Premium Certification will encompass all phases of bringing extra virgin olive oil to the consumer. Farming techniques and sustainability as well as storage, transport, packaging, and retail dispensing of EVOO’s will be periodically monitored to ensure that guidelines are being followed..

FIORE, having sourced from and worked with the top importer /supplier in the business for the past 4 years , has been aligned with the supply of UP EVOO and has supported the need for and the establishment of official standards to which the industry can be held accountable.

“The spotlight was shone on the need for these standards since Tom Mueller, exposed the rampant adulteration across the global extra virgin olive oil market in his book, “Extra Virginity” says Pat O’Brien, Director of Marketing for FIORE. We are proud to be the leader in bringing Ultra Premium Extra Virgin Olive Oil to northern New England. These standards have been a long time coming and are the result of a very thorough process of research, coordination and implementation. Our staff has been fully briefed on this innovation in certification in order to continue our emphasis on educating our customers with the most up to date information available. You will definitely taste the quality difference.

The backbone laboratory support to the program comes from Modern Olives, the most prestigious chemical analysis laboratory facility in the international olive oil industry. They are located in Australia. The facility is managed by a world renowned chemist and she has been awarded several commendations for the quality and thoroughness of her work. The organization is accredited by all major industry associations and standards regulatory bodies.

So when you visit FIORE at any of our six locations this summer, know that you will continue to taste the freshest, highest quality extra virgin olive oil available on the planet. Ask our knowledgeable staff to give you an overview of the Ultra Premium Certification program and experience some of our latest additions.

FIORE Artisan Olive Oils & Vinegars………… “Come In And Taste For Yourself”