ROCKLAND — JUICE 4.0 Conference brings recent Harvard Business School graduate and CEO of the nonprofit, MBAs Across America, Casey Gerald, to the podium as a keynote speaker Friday, Nov. 14, part of the nonstop thought-provoking, interactive presentations, performances, workshops, and educational tours to take place in Rockland, Nov. 13-15.

A video of Gerald's inspirational Harvard Business School speech became a viral phenomenon, viewed more than 100,000 times. Gerald is featured on the cover of Fast Company this month.

"We need a new field manual for business," Gerald said in his Fast Company Magazine interview. An inner-city kid survivor, Gerald is a champion for turning leadership into a "human experience."

Join the Conversation: "Imagining Trust" register at www.regonline.com/juiceconference.

This year, Juice 4.0 is focused on the topic of trust — how we need it at the micro and macro levels to get our work and projects completed successfully; how communities need it to move collectively forward. Participants explore the ways in which trust, or lack of trust, affects progress in many areas of business and community life, including economic development, arts, and sustainable energy.

A Conference for all Kinds of Collaboration
Designed to generate energy, to be a conductor for ideas and action, Juice connects people and ideas to the creative economy to spark growth and prosperity. Whether you're an arts leader, entrepreneur, community developer, industry leader, or policy maker, we invite you to Join us for Juice to connect, collaborate, and create opportunities for economic expansion.

We look forward to seeing you at these and other Juice 4.0 events:

Thursday, Nov. 13: Opening Performance
Juice Conference 4.0, the Maine Arts Commission, and Music NB present Songs Beyond Borders 2, a cross-cultural event featuring Maine artists Denny Breau and Emilia Dahlin and New Brunswick artists Danny Boudreau and Caroline Savoie. Location: The Strand Theatre. Doors will open at 7 p.m. Tickets are free to Juice Conference attendees, $22 to the general public.

Friday, Nov. 14: A Full Day of Events
The day begins at Rockland's historic Strand Theatre with a lineup of keynote speakers, performances, panelist discussions and workshops. Hear MBAs Across America, CEO, Casey Gerald share his vision for this movement of positive impact in the entrepreneurial community. Listen to Gino Bona talk about how businesses need to stand for something; why it's good for business and good for the communities they serve. Visit www.juiceconference.org for a full list of speakers and presenters.

Choose from a timely and relevant selection of workshops and panels, with topics ranging from "Clean Energy and Maine's Future Economy," to "Community Trust" and "Cultural Commerce in Vacationland." Finish the day with the always-engaging Pecha Kucha, and an amazing roster of presenters, followed by a Juice 4.0 party at Trackside Station featuring the band Hello Newman.

Saturday, Nov. 15: Saturday Experientials
Saturday is the last day of the conference, and will wrap up with a series of Experiential Walking Tours and a Workshop. Beginning at 9 a.m., attendees can choose between two tours and a workshop. The tour options include "Preservation, Innovation, Healthy and Accessible Downtowns," or "From Maine to Main Street: Agriculture, Aquaculture, Fisheries and Food Production."

Not only will the tours provide participants with their morning walk, they will also offer a glimpse into all the innovative initiatives taking place in Rockland. The workshop, "Using Innovation Engineering to Think About Sustainability," will leverage the diverse ideas of the participants to consider what sustainability means to their organization and how to systematically achieve related goals, led by Innovation Engineering Black Belt, Catherine Renault.

All of these events will be free for Juice 4.0 attendees. There will be general admission for the public to both Songs Beyond Borders 2 and Pecha Kucha. The conference promises to be a sold out event, so space will be limited.

Purchase your tickets now online at www.juiceconference.org. Tickets are $190 for the conference; ticket price includes admission to all associated events.

Volunteers are also being sought to help with all aspects of the event and a special ticket rate is offered. Those interested in volunteering should contact Amanda Austin at info@midcoastmagnet.com to request more information.

Juice is Maine's creative economy conference. Collaborating partners include Bangor Savings Bank, Blackstone Accelerates Growth, Maine Arts Commission, Maine Development Foundation, Maine Technology Institute, and Pica Design + Marketing.

Juice 4.0 will feature speakers from among state and national leaders in a cross section of industries, brought together to energize, educate, and motivate conference attendees. A list of conference
keynote speakers and breakout sessions and the conference schedule are now available online.

To find out more about the conference or for more information on volunteering, visit www.juiceconference.org.

For all press, media, sponsorship, and general queries, contact Amanda Austin at info@midcoastmagnet.com.